Purpose, Vision, Values, and Strategy

Purpose

We believe in partnering and innovating to build and power a better world.

Vision

Leveraging our global expertise and insight, we are a trusted partner in transforming our customers’ performance.

Values 

Trusted

We act ethically and honour our commitments.

Safe & Inclusive

We prevent injuries and act with compassion and respect.

Collaborative

We build diverse and respectful partnerships.

Innovative

We look for new and better ways to serve our customers.

Passionate

We are driven to safely deliver results.

Strategy

Our strategy is focused on three priorities:

• Driving product support to drive customer loyalty through greater integration and performance.

• Full cycle resilience to build more reliable and consistent earnings.

• Sustainable growth in the used, rental and power business, to future-proof our business against megatrends impacting our industry.